For our APPs (Advanced Professional Practice) we had the choice of whether to create our own design brief or follow one of the competition briefs listed by our lecturers. The Serco Prize hosted by both the Association of Illustrators and Serco really caught my eye; it involved portraying a London story or stories in a single narrative.
I delved into London folklore as I had a keen interest in fantasy and fairy tales. I wanted to create an amalgamation of both well-known and lesser known narratives, and the ones that really stood out to me were Sherlock Holmes, Dick Whittingham, William I and Sons, Spring-heeled Jack and Witch Well.
Even though I was unable to fully complete my illustration in time for the Serco Prize deadline, I continued with it and produced a poster design to submit as my university project. I initially had produced a different A3 version which you can see here, but after following the feedback from my lecturers and classmates who had all agreed that they preferred the Double Royal poster version. I thus adapted my A3 poster design to reflect this one so that it would mirror the Serco Prize's existing poster designs.
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| Illustration |
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| Poster Design |
image credits: Free Poster Mockup (standing), edited by me.
All other mockups are made by me.
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