Live Music Design Brief

University of Kent at West Kent College

HND  Graphic Design

Year 2, Term 1/2

Project:   Live Music Brief

Module: Graphic Design and Typography 2

Context

Working with a client is one of the most important skills a designer can develop. In this project you will work with a music artist or band to create an identity and CD cover. You will work to your client’s requirements and will take responsibility for researching what the client wants and whether or not your designs meet their needs.

You should make sure that you have some contact details and are able to set up developmental meetings with your client. You are expected to attend an evening music performance by your client before Christmas.

Please note that you will be assessed on the typographic module so what ever else you do with your design, you must pay close attention to your type choices and applications. Remember that your client may have opinions about this too.

The Brief

Please note that you may be working in competition with your classmates.

You are to design a “brand” identity for your allocated music client, which must include a logo. This should be applied in the first instance to a business card. The rest of the information for this must come from your client,

You are also to design a CD cover and CD label for your client (artist or band). There may be an insert as well. The styling and format of this must be created in negotiation with your client.

You will be assessed on these items only. However, if you wish to continue this project with your client you may build up further portfolio pieces.

Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. You will receive feedback on the project but it will be graded when the entire Type Portfolio is submitted.

Research

There will be an initial meeting with your client and further meetings with them will be needed.

You should make sure that you have sufficient research material and that you understand the style, genre and ethos of your client’s music persona. You are advised to obtain audio research as well as visual and verbal.

Make sure you take notes and have some form of contact details – you may set this up through staff if you prefer.

Set Date: 10^th December 2012

Submission Date:  Mon 4^th February 2013. Late work will be capped.