Saturday 17 May 2014

FMP (BA): Comparing Designs

Following my most recent post where I listed a detailed explanation of my printing problems and solutions, I decided to bind both books - the cartridge paper version and Staples version - so that I can compare the two and highlight the advantages and disadvantages. It will also help me  explain why I chose to go with the Staples version in the end.

Front Covers

left: cartridge paper
right: Staples print

The colours for the front cover came out a lot better in the Staples version as it had picked up on the gold hue and easily showed all of the different shades of it within the swirls. The black type is very rich and dark, and this heavily contrasts with the light background.

For the cartridge paper however the front cover seems to have a slightly green hue, and is very far off what it's supposed to be, although the type is still quite bold and clear.


Back Covers

left: cartridge
right: Staples

The main disadvantage to the cartridge paper version was that there was a typo on the back - having spelt "literary" as "literarary". Aside from that, the colours seem to be fine and there isn't much of a green hue.

The type is a lot cleaner on the Staples version and it's also a lighter shade of grey, which is what it's supposed to look like. There aren't any typos in this version.

Sides

left: cartridge
right: Staples

There are visible cracks in the French fold when I folded the cartridge paper, and this also affected the overall design of it. The cracks made it look as if the book was made of a poor-quality paper, and this also affected the inside pages as some white dots appeared near to the edges where I lightly rubbed a ruler against it to make the fold neater.

The folds on the Staples version are neater and there and the cracking doesn't seem to affect the inside pages. The amount of the cracking is smaller here than on the cartridge paper version.


Inside Pages

White dots on the cartridge paper

left: cartridge
right: Staples

The colours between the two version are quite different due to the paper stock. The cartridge paper has a slightly cream hue although the colours are deeper. This is clearly shown in the Dr. Seuss piece where the blue background is darker than the Staples version.

However, there are quite a few white dots scattered around on the coloured pages of the cartridge paper where the ink didn't sit right on the textured surface. This was also caused by when the papers rub against each other, although luckily none of the ink has been transferred to the other side. Most of these dots form around the edges where the paper folds.

The inside pages of the Staples version are very smooth and clear, and the ink sits really well on the surface. The black ink is deeper and this worked really well for my "Nelson Mandela" and "The Raven" pieces. There is a higher contrast between the black and the paper stock, and the whiteness of the paper stock really brings it out. The cartridge paper softens this contrast slightly.


Conclusion:

To conclude, I think that the ideal option is to submit the Staples version as even though the colours on some design (such as Dr. Seuss) aren't as vibrant, they are closer to what they look like on screen. There aren't any problems with the paper cracking nor the ink rubbing onto the other pages, and the colours on the front cover is more vibrant. There also isn't a typo on the blurb!

What I might do is present the cartridge paper version to the examiner as well to show what I would've liked to submit but wasn't able to due to the numerous printing problems I faced. However, my final product would be the Staples version.

Learning Outcomes:
[1] Developed their awareness of the needs and requirements of professional practice, manifested in the ability to produce practical graphic design work of high technical quality. 
[3] Developed written and oral skills of critical self-evaluation in relation to their design practice.
[5] Developed skills of independent study, resource utilisation, problem-solving and decision-taking.
[6] Developed skills of critical thinking, analysis and evaluation.
[9] Developed their ability to work with complex material, analyse problems and identify appropriate solutions.

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