As usual, I have taken parts of the design brief and the learning
outcomes that I find are the most important key points. I would have to abide
to every one of these key points in order to come out with a successful
project.
- …create an identity and CD cover
- …which must include a logo. This should be applied in the first instance to a business card.
- You are also to design a CD cover and CD label for your client
- Please note that you will be assessed on the typographic module
The first things I have highlighted are the ones that I would
definitely have to design, and they are what I’ll be assessed on; a CD cover,
logo, and business card. This means that I would need to create mood boards as
inspiration and perhaps look at templates for CD covers so that I can create
one that I could easily find a case for. There hasn’t been a format provided in
this design brief so it’s really important that I find the right one myself.
Despite having to design all of these covers, logos and business cards
I need to pay special attention to the typographic part as it is – after all –
a typographic module.
Another thing I would like to add is that I need to pay special
attention to what kind of music group my band will be; would they be a rock
band, pop, jazz… All of the designs must relate to them. I would need to keep
in regular contact with my client and make sure that I have some .mp3 files of
their music so that I could listen to them to “get to know them” a bit more.
Now that
the design brief is done, onto the learning outcomes!
- An increased awareness of the constraints of a design brief
- Developed a deeper understanding and evaluation of solutions to a design brief that encompass set criteria.
- Increased awareness of the history of typography including traditional typographic terminology and how it has been adapted to modern technology.
- Developed a greater awareness of the connotations of typeface choice and be able to justify decisions across a wide range of applications.
- Developed an increasing awareness of contemporary typographic trends and innovative developments.
These learning outcomes are quite simple: I need to make sure that I
stick to the design brief and understand it; I know about the connotations of
the chosen typeface in my designs as they could portray a different idea
entirely; and I need to know about contemporary typographic trends. To know
about the trends I could produce a mood board to see what’s “in the now” and
what’s in fashion.
It’s quite hard when it comes to knowing typographic terminology
because I had already done my research for the anatomy of type and the
development of it. I would need to discuss this with my lecturer.
- Developed their ability to solve design problems within the structure of a design brief.
- Developed awareness of the concepts and practice of graphic design needed to underpin the creative process.
- Applied the practice of thorough and relevant research as an aid to the development of individual creativity.Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions.
Now these learning outcomes are more about how I handle the overall
project. Research is a key point in this as they have stressed that I would
need to do a sufficient amount of research so that I could understand my client
as well as to help me with my designing process. Type has, once again, been
mentioned in the bottom bullet point, as it’s very important to choose the
right one for my design.
To summarise I would need to:
- Do a sufficient amount of research – mood boards, music genres, typographic trends
- Make sure that my design reflects the music group’s personality
- Design a CD cover, label, logo and business card
- Understand the design brief and what it’s asking for
- Focus more on type
Conclusion:
I find it so much easier to analyse the design brief and the learning
outcomes like this because I could break it down into small parts and then
point out the key pieces of information. Because everything important has been
highlighted and are in bullet points I could easily refer back and go straight
to them instead of reading through my whole analysis.
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