Sunday 5 January 2014

APP Words: Colour Schemes

Now is the perfect time to start figuring out colour combinations, but before I go onto kuler.adobe.com/ and randomly pick a combination I need to think of what kind of connotations and emotions that those colours would bring.

My design shall hopefully motivate the student and make them feel better about their day (especially if they're stuck on revising) so I would like to use colours associated with happiness as well as that hint of relaxation. I went onto Google to have a look at some websites and found one (http://www.colour-affects.co.uk/psychological-properties-of-colours) that had a whole list of the "main" colours and the positive and negative sides to them. Here's what I've copied and pasted from that site:

"RED. Physical

Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. 
Negative: Defiance, aggression, visual impact, strain.

BLUE. Intellectual.

Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

YELLOW. Emotional

Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. 
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.

GREEN. Balance

Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace. 
Negative: Boredom, stagnation, blandness, enervation.

VIOLET. Spiritual

Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality. 
Negative: Introversion, decadence, suppression, inferiority.

ORANGE.

Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun. 
Negative: Deprivation, frustration, frivolity, immaturity.

PINK.

Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species. 
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.

GREY.

Positive: Psychological neutrality. 
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.

BLACK.

Positive: Sophistication, glamour, security, emotional safety, efficiency, substance. 
Negative: Oppression, coldness, menace, heaviness."

The best choices out of these colours - if I did want to go with the happy-but-relaxing idea - would be green, red, blue, yellow and orange. I would choose pink as well but that is stereotypically associated with feminine aspects and I want to produce a unisex design.

To help me out a little bit more I went onto the Pinterest board "Typography" and have selected a few inspirational pieces.

http://stevesimpson.com/

http://stevesimpson.com/

http://stevesimpson.com/

http://www.linziehunter.co.uk/

http://www.linziehunter.co.uk/

http://chriswharton.com/

http://joncontino.com/

After taking a look at all of these I realised that I have been leaning on the blue x orange x cream combination, but I'll still try out different ones to give me more options in future.

With this in mind, here are some of the colour combinations I found on https://kuler.adobe.com/

Firenze
Honey Pot

Aspirin C
Phaedra

Friends and Foes
Salmon on Ice
Flat UI

Conclusion:
It was pretty handy having a look at colours and the emotions associated with them as it made it easier for me to choose a handful of colour palettes. I shall be trying out all of the colour combinations I have listed above on my design, but first I think I shall try and draw up all of the other sections first so that this will be one of the last things I do. 

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